Our Story
About MetadataONE
Built by a marketer who needed
a better execution layer.
Gil Allouche was a VP of Marketing managing paid ads across 5 channels. He spent 80% of his time on execution. So he built the platform that handles all of it.
Book a DemoIn 2015, Gil Allouche was a multi-time VP of Marketing running hundreds of thousands in monthly ad spend across LinkedIn, Google, and Meta. The work was 80% execution — toggling between ad platforms, manually building audiences, running experiments in spreadsheets, pulling attribution reports that took a week to compile. So he built the platform that handles all of it.
MetadataONE was built to change that. From day one, the platform automated the repetitive parts of demand generation — audience building, campaign experimentation, budget allocation — so marketers could focus on strategy, creative, and pipeline.
Today, companies like Zoom, LaunchDarkly, and Pendo manage millions in ad spend through MetadataONE. The platform has evolved from campaign automation into a full execution layer — 6 AI agents that build audiences, generate creatives, run experiments, optimize bids, and prove pipeline across 8 channels.
Our Team
The People Building the Future of B2B
Gil Allouche — CEO
Chris Petko — SVP Client Experience
Manikandan Sekar — Head of R&D
Raymond Taft — VP & CISO
Yoad Rowner — Chief of Staff
Olena Dopiro — Product Manager
Nat Flandreau — Lead Commercial Counsel
Shane Jamison — Head of Sales
James Silvestri — Head of Demand Gen
Henry Mann — MD, Marketing Services
Sushama Chowdhury — Controller
Anthony Viviani — Marketing Strategy Director
Jason Barbato — Marketing Strategy Director
Matthew Bavaro — Marketing Strategy Director
Dmitry Kabanov — Lead Software Engineer
Rafael Braga — Lead Software Engineer
Rafael Argenta — Senior Java Developer
Rafael Escala — Senior Software Engineer
Michal Winnicki — Senior Software Engineer
Jose Obed Moguel Ruiz — Frontend Engineer
Matheus Barros Manini — Sr. Data Engineer
William Suárez — Sr. Data Engineer
Jonathan Napitupulu — Data Engineer
Pritish Sunil Jadhav — Sr. Data Scientist
Poornima Jagadeesan — Sr. QA Engineer
Joshua Desmarais — Sr. Production Support
Glaucia Traverzim — Performance Marketing Mgr
Kevin Joyce — Sr. Solutions Architect
Redel Bautista — Creative Designer
Kristyna Hladik — Sr. Account Executive
Dee A Acosta — Account Executive
Dan Nakache — Compliance Assessor
Keil Saavedra — Security Analyst
Jaydeep Mandalia — Accountant
Aqsa Sadiq — Marketing Associate
Muhammad Rafeh Umair — Marketing AssociateOur Values
What We Stand For
Transparency & Authenticity
We say what we mean and back it up with data. No smoke and mirrors — just honest communication with our customers, partners, and each other.
Ownership & Accountability
Everyone at MetadataONE owns their outcomes. We take responsibility, follow through on commitments, and hold each other to a high standard.
Growth Mindset
We are relentless learners. The B2B landscape changes fast, and we stay ahead by constantly experimenting, iterating, and improving.
Challenge the Status Quo
We question assumptions and push boundaries. The best ideas come from asking "why not?" and building what others say cannot be done.
Embrace Diversity
Great products come from diverse teams. We value different perspectives, backgrounds, and experiences — they make us sharper and more creative.
Keep it Fun
We work hard and we enjoy it. Building something meaningful should be energizing, not draining. We celebrate wins and support each other through challenges.
By the Numbers
A Decade of Building for B2B
2015
Founded in San Francisco
42
Team Members
$1B+
Sourced Pipeline
200+
B2B Customers
Leader
Spring 2026
Spring 2026
4.6/5 on G2 · 34 badges · 133 reports
Join the Team or See the Platform
Whether you want to build the future of B2B marketing or use it — we would love to hear from you.