How did Instruqt reduce CPL by 94%?

Instruqt replaced their agency with MetadataONE's platform and managed services. By building a full-funnel strategy with persona-based targeting across Google, LinkedIn, Meta, and Reddit, they reduced CPL by 94% year-over-year — with an 88% drop in the first month alone.

Can MetadataONE replace a marketing agency?

Yes. Instruqt replaced their agency entirely with MetadataONE's platform and managed services. They went from $30K/month for fewer than 10 leads to $522K in pipeline, with 139% more leads and 10X faster campaign launches.

What channels did Instruqt use with MetadataONE?

Instruqt ran coordinated campaigns across Google, LinkedIn, Meta, and Reddit through MetadataONE's cross-channel orchestration. The platform managed audience targeting, campaign creation, and budget optimization across all four channels from a single interface.

Customer Story

How Instruqt Reduced CPL by 94% and Built $522K in Pipeline With MetadataONE

Learn how Instruqt replaced their agency, reduced CPL by 94%, grew leads by 139%, and generated $522K in pipeline using MetadataONE's full platform.

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Industry: Developer Tools / SaaS
Company Size: Growth Stage (50)
Products Used: Campaign Automation, MetaMatch, Managed Services

"In our first month, CPL dropped 88%. We went from $30K for eight leads to hundreds of thousands in pipeline — best ad performance I've seen."
T
Tyler CrumplerDirector of Demand Marketing, Instruqt

01 The Challenge

Instruqt was spending $30K per month with an agency and getting fewer than 10 leads. Their ad strategy was limited to bottom-funnel "Request a Demo" campaigns with no top-of-funnel presence to build awareness or nurture prospects.

Reporting arrived in static spreadsheets with no real-time visibility into performance. The team had no way to test, iterate, or scale efficiently. For a 50-person growth-stage company, every dollar of wasted ad spend directly impacted runway.

02 The Solution

MetadataONE replaced Instruqt's agency entirely, providing both the platform and managed services to build a full-funnel demand gen program from scratch.

Full-funnel strategy built persona-based targeting across awareness, consideration, and conversion stages, replacing the previous demo-only approach.
Cross-channel orchestration coordinated campaigns across Google, LinkedIn, Meta, and Reddit from a single platform.
MetaMatch audience targeting reached developer and DevOps decision-makers with precision that native platform targeting couldn't match.
Campaign Automation enabled 10X faster launch times, letting the team test and iterate at a pace their agency never achieved.

03 The Results

Within the first month, Instruqt saw dramatic improvements across every metric, with results compounding over time.

94% lower CPL year-over-year after switching from agency to MetadataONE
139% more leads year-over-year across channels
$522K in advertising pipeline generated through the full-funnel approach
10X faster campaign launch time compared to the agency workflow
CPL dropped 88% in the first month alone

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200+Enterprise Customers

263K+Experiments Run

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How Instruqt Reduced CPL by 94% and Built $522K in Pipeline With MetadataONE

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