How did Monotype lower cost per opportunity by 83%?

Monotype used MetadataONE's automated experiment optimization to test multiple audience, creative, and offer combinations simultaneously. The platform automatically reallocated budget toward the best-performing experiments, driving an 83% reduction in cost per opportunity.

What is automated experiment optimization?

MetadataONE's experiment automation runs structured A/B and multivariate tests across audiences, creatives, and offers. The platform monitors performance in real time and shifts budget toward experiments generating the best downstream outcomes like pipeline and opportunities.

What industry is Monotype in?

Monotype is a design technology company specializing in typefaces, fonts, and brand identity solutions. They serve both creative professionals and enterprise buyers, making precise B2B targeting essential for their demand gen programs.

Customer Story

How Monotype Reduced Cost Per Opportunity by 83% With MetadataONE

Discover how Monotype lowered cost per opportunity by 83% using MetadataONE's automated experiment optimization and budget management.

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Industry: Design Technology / SaaS
Company Size: Mid-Market (500-1,000)
Products Used: Experiment Automation, Budget Optimization, MetaMatch

01 The Challenge

Monotype, the company behind some of the world's most widely used typefaces and font technology, markets to a diverse set of B2B buyers — from brand designers to enterprise procurement teams. With a product spanning creative and technical decision-makers, the demand gen team faced the challenge of optimizing campaigns across different audiences, messages, and channels without a clear signal on what was driving opportunities.

Running experiments manually across platforms was time-intensive, and the team lacked the data infrastructure to quickly identify which combinations of audience, creative, and offer were generating the best cost-per-opportunity outcomes.

02 The Solution

MetadataONE gave Monotype the ability to run structured experiments at scale and automatically optimize toward pipeline outcomes.

Experiment Automation enabled the team to test multiple audience, creative, and offer combinations simultaneously, with the platform automatically shifting budget toward the best-performing experiments.
Budget Optimization moved spend away from underperforming experiments in real time, concentrating budget on campaigns generating the lowest cost per opportunity.
MetaMatch targeting improved audience precision, reducing wasted spend on impressions unlikely to convert to qualified opportunities.

03 The Results

Through systematic experimentation and automated optimization, Monotype dramatically improved the efficiency of their demand gen investment.

83% lower cost per opportunity with automated experiment optimization
Faster identification of winning audience and creative combinations through structured testing
More efficient budget allocation with real-time optimization toward pipeline outcomes

Behind every customer story:

$1B+Sourced Pipeline

200+Enterprise Customers

263K+Experiments Run

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How Monotype Reduced Cost Per Opportunity by 83% With MetadataONE

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