How did Fivetran increase conversion by 3X with MetadataONE?

Fivetran used MetadataONE's MetaMatch to target LinkedIn accounts with greater precision based on fit assessment, and customized account nurturing based on funnel stage. This approach tripled their conversion rates from paid campaigns.

What pipeline results did Fivetran achieve?

Fivetran generated $6M in pipeline and 1,400 opportunities through MetadataONE, with 94 closed-won deals. In the first 6 months alone, they generated 3,300 leads at $115 per lead and tested 2,215 campaigns.

How much time did Fivetran save with MetadataONE?

Fivetran automated 6,967 hours of manual campaign work and saved $535K through MetadataONE's Campaign Automation, which eliminated manual lead importing and campaign management overhead.

Customer Story

How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline

See how Fivetran used MetadataONE's Campaign Automation, MetaMatch, and LinkedIn Account Targeting to close 94 deals and generate $6M in pipeline.

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Industry: Data Integration / SaaS
Company Size: Mid-Market (1,254 employees)
Products Used: Campaign Automation, MetaMatch, LinkedIn Account Targeting

"Metadata makes it really easy to be able to say, 'Oh, this account was from that click and they ended up being an opportunity.' I don't have to worry about manually importing leads. It's just right there."
J
Jonathan WeissDigital Marketing Manager, Fivetran

01 The Challenge

Fivetran's LinkedIn campaigns weren't generating sufficient engagement, and conversion rates among prospects remained low. Many potential buyers were hesitant to sign up for trials or demos, creating a gap between ad spend and pipeline generation.

The team needed a way to target the right accounts with greater precision and nurture them based on where they were in the buying journey.

02 The Solution

MetadataONE transformed Fivetran's LinkedIn advertising into a precision pipeline engine.

MetaMatch — Enabled targeting LinkedIn accounts with greater precision based on fit assessment, reaching the right individuals within high-value accounts.
LinkedIn Account Targeting — Customized account nurturing based on funnel stage, delivering relevant messaging to prospects at each step of the buying journey.
Campaign Automation — Tested 2,215 campaigns automatically, eliminating the need for manual lead imports and campaign configuration.

03 The Results

With precision targeting and automated campaign management, Fivetran turned LinkedIn into a high-performing pipeline channel.

First 6 months: 3,300 leads at $115/lead, 3X conversion increase, 2,215 campaigns tested
1,400 opportunities and 94 closed-won deals
$6M in pipeline generated overall
6,967 hours automated and $535K saved in operational costs

Behind every customer story:

$1B+Sourced Pipeline

200+Enterprise Customers

263K+Experiments Run

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How Fivetran Increased Conversion by 3X and Generated $6M in Pipeline

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