How did Gainsight generate $6M in pipeline with MetadataONE?

Gainsight used MetadataONE's Campaign Automation, Bid Agent, and MetaMatch to automate campaign execution, optimize budgets daily, and target precise B2B audiences. This combination generated $6M in pipeline within 12 months while eliminating 70% of manual work.

How much did Gainsight save by using MetadataONE?

Gainsight saved $100K annually — $60K from Bid Agent automating daily bid and budget optimization, and $40K from campaign automation replacing manual campaign builds that previously took hours per channel.

What does it mean to eliminate 70% of manual execution?

MetadataONE automated the most time-consuming parts of campaign management: audience building, campaign setup, bid adjustments, and cross-channel deployment. This freed Gainsight's team to focus on strategy, creative, and performance analysis rather than repetitive execution tasks.

Customer Story

How Gainsight Built $6M in Pipeline and Saved $100K Annually With MetadataONE

Learn how Gainsight used MetadataONE to generate $6M in pipeline, save $100K per year, and eliminate 70% of manual campaign work.

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Industry: Customer Success / SaaS
Company Size: Enterprise (1,000-5,000)
Products Used: Campaign Automation, Bid Agent, MetaMatch

"They took 70% of the manual execution off our plate. That gave our teams time back to focus on strategy, performance, and what drives revenue."
G
Gainsight Marketing TeamGainsight

01 The Challenge

Gainsight's marketing team needed AI and automation to handle the growing volume of routine campaign processes. Campaign builds took hours per channel, and each campaign manager had unique requirements that made standardization difficult.

The manual overhead was consuming budget and talent. Between audience configuration, bid management, and cross-channel reporting, the team was spending more time on execution than on the strategic work that drives pipeline growth.

02 The Solution

MetadataONE automated campaign creation, budget optimization, and pipeline attribution for Gainsight's demand gen team.

Campaign Automation reduced campaign creation from hours to minutes, standardizing the build process while accommodating each manager's unique requirements.
Bid Agent handled daily budget optimization with built-in safeguards, saving approximately $60K annually in manual optimization costs.
MetaMatch improved audience targeting precision across channels, ensuring budget was spent on reaching the right customer success and SaaS buyers.
Pipeline attribution gave the team full visibility into which campaigns and channels were driving real revenue outcomes.

03 The Results

With MetadataONE powering their demand gen operations, Gainsight achieved significant pipeline growth and operational savings.

$6M in pipeline generated within 12 months
$100K annual savings ($60K from Bid Agent automation + $40K from campaign automations)
70% of manual execution eliminated, freeing the team to focus on strategy and performance
Campaign creation time reduced from hours to minutes

Behind every customer story:

$1B+Sourced Pipeline

200+Enterprise Customers

263K+Experiments Run

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How Gainsight Built $6M in Pipeline and Saved $100K Annually With MetadataONE

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