How did Zoom reduce CPC by 77% with MetadataONE?

Zoom deployed MetadataONE's Bid Agent, which automated 125+ bid changes daily across campaigns. By continuously optimizing bids toward CPC and pipeline goals, Bid Agent eliminated manual inefficiencies and reduced cost per click by 77%.

How did Zoom's campaign setup time drop from 3.5 weeks to 10 minutes?

MetadataONE's Campaign Automation replaced manual campaign configuration across 1,500+ city-level campaigns. What previously required weeks of setup, QA, and launch coordination was reduced to minutes through automated audience building, campaign creation, and cross-channel deployment.

What ROI did Zoom achieve with MetadataONE?

Zoom's ROI increased from 3.26X to 9X after implementing MetadataONE. The combination of 77% lower CPC, 24% less total spend, and 252% more opportunities drove a 177% increase in influenced revenue.

Customer Story

How Zoom Cut CPC by 77% and Achieved 9X ROI With MetadataONE

See how Zoom used MetadataONE's Bid Agent and Campaign Automation to reduce CPC by 77%, cut spend by 24%, and increase influenced revenue by 177%.

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Industry: Video Communications / SaaS
Company Size: Enterprise (5,000+)
Products Used: Bid Agent, Campaign Automation, MetaMatch

"It's the most set-it-and-forget-it thing out there. Except the agent doesn't forget."
C
CharisseDigital Marketing Lead, Zoom

01 The Challenge

Zoom's global B2B marketing team needed to scale paid advertising across 1,500+ cities while operating with reduced resources. Manual campaign management consumed 3.5 weeks per cycle, leaving little room for strategic work or experimentation.

With a massive total addressable market and multiple product lines, the team was spending too much time on bid adjustments, audience refreshes, and campaign configuration across channels. The manual overhead meant slower launches, inconsistent optimization, and budget inefficiencies that compounded at scale.

02 The Solution

MetadataONE's platform automated the most time-consuming elements of Zoom's demand gen operations.

Bid Agent automated 125+ bid changes daily, continuously optimizing toward CPC and pipeline goals without manual intervention.
Campaign Automation reduced campaign setup from 3.5 weeks to under 10 minutes, enabling the team to launch and iterate at a pace that was previously impossible.
MetaMatch audience targeting ensured every impression reached qualified enterprise buyers across LinkedIn, Facebook, and display channels.

03 The Results

With MetadataONE managing bid optimization and campaign execution, Zoom achieved transformative results across every key metric.

77% CPC reduction driven by Bid Agent's daily automated optimizations
24% less total ad spend while generating significantly more pipeline
252% more opportunities and 111% more sales accepted leads
177% influenced revenue increase with ROI jumping from 3.26X to 9X
Campaign setup time dropped from 3.5 weeks to under 10 minutes

Behind every customer story:

$1B+Sourced Pipeline

200+Enterprise Customers

263K+Experiments Run

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How Zoom Cut CPC by 77% and Achieved 9X ROI With MetadataONE

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