How did N-Able achieve 524% pipeline ROI?

N-Able used MetadataONE's multi-channel audience targeting to reach IT decision-makers at MSPs with precision across LinkedIn, Facebook, and display. By connecting campaign performance to CRM pipeline data, the team optimized spend toward the highest-performing audiences, achieving 524% pipeline ROI.

What type of company is N-Able?

N-Able provides IT management and monitoring solutions for managed service providers (MSPs). Their B2B marketing team uses MetadataONE to reach the niche MSP decision-maker audience across paid channels.

Can MetadataONE target niche B2B audiences?

Yes. MetadataONE's MetaMatch technology builds audiences from firmographic and technographic data sources, enabling precise targeting of even narrow B2B segments like MSP decision-makers that are difficult to reach with native platform targeting alone.

Customer Story

How N-Able Achieved 524% Pipeline ROI With MetadataONE

Learn how N-Able drove 524% pipeline ROI using MetadataONE's multi-channel audience targeting and automated campaign management.

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Industry: IT Management / SaaS
Company Size: Mid-Market (1,000-5,000)
Products Used: MetaMatch, Multi-Channel Campaigns, Pipeline Analytics

01 The Challenge

N-Able, a provider of IT management solutions for managed service providers (MSPs), needed to reach a highly specific buyer persona across multiple channels. Their target audience — IT decision-makers at MSPs — is a niche segment that is difficult to reach with standard platform targeting on LinkedIn or Facebook alone.

The demand gen team was spending significant effort manually building audiences on each platform, duplicating campaign setups, and struggling to attribute pipeline back to specific campaigns and channels. Without a unified view of performance, budget allocation decisions were based on incomplete data.

02 The Solution

MetadataONE provided N-Able with a centralized demand gen platform that unified audience targeting and campaign management across channels.

MetaMatch multi-channel audience targeting allowed N-Able to build precise audiences of MSP decision-makers using firmographic criteria and activate them across LinkedIn, Facebook, and display simultaneously.
Multi-Channel Campaigns reduced the manual overhead of launching and managing experiments across channels, letting the team run more tests with less effort.
Pipeline Analytics connected ad spend to CRM outcomes, giving the team clear visibility into which audiences, channels, and campaigns were generating pipeline and revenue.

03 The Results

By centralizing demand gen operations on MetadataONE, N-Able transformed their paid campaign performance.

524% pipeline ROI driven by multi-channel audience targeting
More precise targeting of the MSP buyer persona across channels, reducing wasted impressions
Faster campaign iteration with automated experiment management across platforms

Behind every customer story:

$1B+Sourced Pipeline

200+Enterprise Customers

263K+Experiments Run

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How N-Able Achieved 524% Pipeline ROI With MetadataONE

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