How did ThoughtSpot activate intent data with MetadataONE?

MetadataONE turned account-level intent signals from 6Sense and G2 into targeted audiences automatically, creating dynamic Salesforce audiences on Facebook and LinkedIn. This enabled ThoughtSpot to activate intent data that was previously difficult to operationalize across paid channels.

What pipeline results did ThoughtSpot achieve?

ThoughtSpot generated $5M in pipeline and 193 opportunities through MetadataONE. In the first 6 months on Facebook alone, they saw 64 opportunities, $2.8M in pipeline, and 9.8X ROAS.

How much time did ThoughtSpot save with MetadataONE?

ThoughtSpot automated 2,795 hours of manual campaign work and saved $214K through MetadataONE's Campaign Automation, which handled experiment launching, audience building, and cross-channel deployment automatically.

Customer Story

How ThoughtSpot Activated Intent Data and Generated $5M in Pipeline

See how ThoughtSpot used MetadataONE's Campaign Automation, Intent Data Activation, and MetaMatch to generate 193 opportunities and $5M in pipeline.

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Industry: Business Intelligence / SaaS
Company Size: Mid-Market (797 employees)
Products Used: Campaign Automation, Intent Data Activation, MetaMatch

"If we weren't using Metadata, it would be really painful to activate our intent data from all our platforms. In a lot of cases, we probably couldn't use intent data."
M
Megan BooneSenior Director of Revenue Marketing, ThoughtSpot

01 The Challenge

ThoughtSpot faced aggressive pipeline goals with insufficient resources. The team had invested heavily in 6Sense and G2 intent data but struggled to activate it effectively — account-level signals didn't translate to reaching the right individuals within those accounts.

Manual campaign launches across multiple channels created an excessive workload, limiting the team's ability to run experiments and iterate on what was working.

02 The Solution

MetadataONE bridged the gap between intent data and paid campaign execution.

Intent Data Activation — Turned account-level intent signals from 6Sense and G2 into targeted audiences automatically.
Dynamic Audiences — Created Salesforce-synced audiences on Facebook and LinkedIn that updated as intent signals changed.
Campaign Automation — Automated experiment launching across channels, eliminating the manual overhead that had been consuming the team's bandwidth.

03 The Results

With intent data fully activated and campaigns automated, ThoughtSpot drove measurable pipeline at scale.

First 6 months on Facebook: 64 opportunities, $2.8M pipeline, 9.8X ROAS
1,600+ experiments run across channels
193 opportunities and $5M in pipeline generated overall
2,795 hours automated and $214K saved in operational costs

Behind every customer story:

$1B+Sourced Pipeline

200+Enterprise Customers

263K+Experiments Run

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How ThoughtSpot Activated Intent Data and Generated $5M in Pipeline

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