Titan, a no-code platform for building enterprise apps, needed to reach technical and business decision-makers who were evaluating alternatives to custom development. As a mid-market company competing against larger low-code/no-code players, Titan's marketing team needed to maximize the impact of every campaign dollar.
Native platform targeting struggled to identify the right buyer profiles — people evaluating no-code solutions for enterprise use cases. The team needed more precise audience targeting and the ability to scale campaigns without proportional increases in manual effort.