Customer Story

How Zingtree Improved Paid Social Targeting With MetaMatch

See how Zingtree used MetaMatch to combine technographic, intent, and eCommerce data for precision targeting, closing a deal within 30 days of launch.

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Industry: Contact Center / SaaS
Company Size: Small (46 employees)
Products Used: MetaMatch, Campaign Automation, Technographic Targeting

"If you create audiences natively on LinkedIn or Facebook, there's no way to say 'give me companies who use Zendesk and then target support directors there.' It's just not possible without MetaMatch."
G
Grant DuncanVP Marketing, Zingtree

01 The Challenge

Zingtree's paid search performance was generating insufficient qualified opportunities. The team needed a way to reach companies using specific technologies — like Zendesk — and target the right contacts within those organizations.

Native targeting on Facebook, Instagram, and LinkedIn was insufficient for this level of precision. There was no way to combine technographic data with contact-level filtering on these platforms, leaving Zingtree unable to reach their ideal buyers through paid social.

02 The Solution

MetaMatch gave Zingtree the targeting precision that native ad platforms couldn't provide.

MetaMatch enabled sophisticated audience building that combined technographic, intent, and eCommerce data with Salesforce integrations — targeting companies using specific technologies like Zendesk.
Contact-level filtering refined audiences beyond the company level, ensuring ads reached support directors and other decision-makers at target accounts.
Campaign Automation deployed these precision audiences across paid social channels, enabling the small marketing team to run effective campaigns without manual overhead.

03 The Results

With MetaMatch powering their paid social targeting, Zingtree achieved rapid pipeline results from a team of 46.

Closed-won deal within 30 days of launching MetaMatch-powered campaigns
Near-100% targeting confidence through technographic and contact-level audience precision
Sales team supported through paid social awareness campaigns that warmed target accounts before outreach

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200+Enterprise Customers

263K+Experiments Run

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How Zingtree Improved Paid Social Targeting With MetaMatch

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